Chivas Brothers, the premium gin and scotch whisky arm of Pernod Ricard, has launched a gin website, www.ginandtales.com.

Lanson International has launched a website to educate trade and consumers about champagne, called L‟Académie de Lanson.

Appleton Estate Jamaica rum has launched a new website – www.appletonestate.com.

Global brewer SAB Miller has launched a web-based campaign to help parents discuss alcohol with their children.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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