Patrón undergoes redesign
02 October, 2025
Patrón tequila has undergone a full packaging redesign of its core range for the first time in 36 years.
The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.
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Sandy Hyslop
The vision behind Crystalgold
In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.
