Flävar’s Rolf Munding talks Swedish Schnapps and expansion plans
Swedish schnapps brand, Flävar, recently reached 100k bottles sold since launching in the UK on-trade in May 2022. Drinks International caught up with Rolf Munding, owner of Market Taverns Group, whose latest venture, Flävar, plans to grow its European presence this year.
Swedish schnapps Flävar plans for European expansion
Swedish schnapps brand Flävar reaches 100k bottles sold since launching in the UK on-trade in May this year, with plans to grow its European presence in 2023.
Absolut unveils Crystal Pinstripe in GTR
Absolut Vodka has launched Crystal Pinstripe, the next generation of its 2010-released Crystal bottle, to global travel retail.
Diageo launches Swedish vodka
US: Diageo has launched a Swedish vodka in the US market.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
