Online sales of alcoholic beverages in 16 key global markets will increase by 66% over the next five years, according to projections from IWSR.

Moët Hennessy and Campari Group have joined forces to create an ecommerce business that will sell wine and spirits to consumers across Europe.

Natural and organic ecommerce wine shop, Lucy’s Wine, has launched in the UK.

Premium rosé, ecommerce and innovation in packaging will form the bedrock of Foncalieu’s strategy as it bids to enjoy a strong commercial performance in 2021.

Ecommerce has broken into markets that barely knew it existed pre-pandemic - and forcasts for the alcohholic drinks sector are very positive. Martin Green reports.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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