Diageo sells 19 brands to Sazerac for $550m
12 November, 2018
Diageo has agreed the sale of 19 brands to Sazerac for an aggregate consideration of $550m, due for completion in early 2019.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
