Dutch bartender Eric van Beek of bar TwentySeven in Amsterdam believes winning the Bacardí Legacy Cocktail Competition last month will be “life changing”.

Eric van Beek of the Netherlands has been crowned 2018 Bacardí Legacy champion in Mexico with his Cariño cocktail.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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