Beam Suntory denies 50 Cent and Effen Vodka split
18 July, 2017
Beam Suntory has deniedreports that US rapper 50 Cent has sold his shares in Effen Vodka for $60m.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
