Chivas and Pininfarina launch ice press
06 November, 2014
Pernod Ricard has announced a new collaboration between Chivas Regal 18 and Italian design company Pininfarina to produce an ice press for the on-trade and an ice mould for the off-trade.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
