UK drinks industry figures gathered for the Benevolent Roof Gardens Party last week to celebrate the end of the London Wine Fair 2014. They raised more than £10,000 for their trade charity.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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