Zacapa targets theatrical serves in on-trade
29 July, 2019
Ron Zacapa has targeted theatrical drinking occasions to grow its presence in the on-trade through its recent partnership with Zuma.
A View from the City: Dubai
30 May, 2014
Continuing our series, Jimmy Barrat, award-winning bar manager at Zuma Dubai, lifts the lid on what’s happening in his adopted home
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
