Ron Zacapa has targeted theatrical drinking occasions to grow its presence in the on-trade through its recent partnership with Zuma.

Continuing our series, Jimmy Barrat, award-winning bar manager at Zuma Dubai, lifts the lid on what’s happening in his adopted home

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Nick Strangeway

Sustainability: No more excuses

COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

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