Berrys switches to Marussia in Russia
06 May, 2014
Berry Bros. & Rudd Spirits has appointed Marussia Beverages RUS to distribute The Glenrothes Speyside Single Malt scotch whisky, No. 3 London Dry gin, The King’s Ginger liqueur and Pink Pigeon Mauritian rum from June 1.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
