Berrys switches to Marussia in Russia
06 May, 2014
Berry Bros. & Rudd Spirits has appointed Marussia Beverages RUS to distribute The Glenrothes Speyside Single Malt scotch whisky, No. 3 London Dry gin, The King’s Ginger liqueur and Pink Pigeon Mauritian rum from June 1.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
