on 15 May, 2014
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It’s hard to know what Diageo is really thinking. But sat at the trade tasting of Haig Club in London yesterday, I had a glimpse into its inner workings.
Label 5 launches first grain whisky
25 April, 2024
Label 5 blended Scotch whisky has launched its first single grain whisky which will initially roll out in the UK market.
Diageo will launch Haig Club single grain scotch, in partnership with David Beckham and British entrepreneur Simon Fuller.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
