Diageo appoints new global gastronomer role
Diageo Reserve has appointed Irish chef Mark Moriarty as global gastronomer, its new food advocacy role within the business.
Diageo launches 10th World Class Bartender of the Year Competition
Diageo has launched its World Class Bartender of the Year Competition, kicking off with a nationwide roadshow.
Jamie Jones wins Diageo World Class GB final
Jamie Jones of The Social Company has been named Diageo Reserve GB’s World Class Bartender of the Year 2017 following a two-day final held at The Mondrian, London.
Aidan Bowie pops up in New York
Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.
Diageo World Class returns to UK
Diageo Reserve has announced that its ‘World Class’ mixology competition will be held in the UK from 28 July to 1 August.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
