Chivas 12 Made for Gentlemen by Patrick Grant launches
20 September, 2013
Chivas Brothers has launched a limited edition of its Chivas Regal 12 Year Old scotch in collaboration with British fashion designer Patrick Grant.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
