Mast-Jägermeister has reported a 5.6% decline in annual sales volumes due to “challenging trading conditions” in the US market. 

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal Crystalgold.

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