on 24 May, 2012
Irish Distillers launched Yellow Spot, ‘son of Green Spot’, last night in London. The great and the good of whisk(e)y’s fourth estate crammed into a bar in the sumptuous Connaught Hotel for the unveiling and tasting.
Irish Distillers releases Paddy Centenary Edition
30 August, 2013
Irish Distillers Pernod Ricard is looking to boost its low-key Paddy whiskey brand with the release of a single pot still centenary edition.
Spot on with Yellow Spot
24 May, 2012
Yellow spot is the latest single pot still whiskey from Irish Distillers.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
