The language of rum
23 July, 2020
Language has immense power. It can start wars and broker peace; it can convey truth and espouse lies; it can lead to both understanding and misunderstanding. For rum, semantics is a particularly sore subject.
Pernod pairs Jacob's Creek with Andre Agassi
05 January, 2012
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
