Beefeater ‘Forever London’ pack to hit UK shelves
17 January, 2012
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Maxxium anchors Highland Park Drakkar in travel retail
24 November, 2011
The latest addition of Highland Park’s Viking series, Drakkar, has been launched by Maxxium to travel retail outlets operated by Gebr Heinemann.
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Joe Bates
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Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
