Beefeater ‘Forever London’ pack to hit UK shelves
17 January, 2012
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
Maxxium anchors Highland Park Drakkar in travel retail
24 November, 2011
The latest addition of Highland Park’s Viking series, Drakkar, has been launched by Maxxium to travel retail outlets operated by Gebr Heinemann.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
