Bacardí has launched a 10-year-old golden rum called Gran Reserva Diez to the UK market with an RRP £52.

Ukrainian bar show Barometer is now one of the most influential in eastern Europe according to Bacardí global brand ambassador Dickie Cullimore.

Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Bacardí has released its rarest rum to date to celebrate the 150th anniversary of founder Don Facundo Bacardí Massó producing the light-bodied smooth rum.

Edwin H Nielsen (pictured), the great-grandson of Bacardi founder Don Facundo Bacardí Massó has died in Spain at the age of 93.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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