Bacardi global chief marketing officer for Patrón and Grey Goose Lee Applbaum will leave the company after six years at the company.

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Bacardí has released its rarest rum to date to celebrate the 150th anniversary of founder Don Facundo Bacardí Massó producing the light-bodied smooth rum.

Edwin H Nielsen (pictured), the great-grandson of Bacardi founder Don Facundo Bacardí Massó has died in Spain at the age of 93.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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