Pernod Ricard has agreed the sale of its international wine brands to Australian Wine Holdco for an undisclosed fee.

Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.

Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

Join us for a live web chat with Jacob’s Creek chief winemaker Bernard Hickin on Wednesday January 19 at 1pm (GMT).

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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