Pernod Ricard has agreed the sale of its international wine brands to Australian Wine Holdco for an undisclosed fee.
Jacob’s Creek in major UK chat show sponsorship
17 August, 2012
Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.
Pernod pairs Jacob's Creek with Andre Agassi
05 January, 2012
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
Jacob's Creek winemaker live chat
18 January, 2011
Join us for a live web chat with Jacob’s Creek chief winemaker Bernard Hickin on Wednesday January 19 at 1pm (GMT).
Jacob’s Creek campaign to be aired on Dave
11 October, 2010
Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
