Speaking ahead of its new marketing campaign, Enchanting life, Olivier Legrand has told Drinks International the world's third largest champagne brand sacrificed sales in the short term to protect its future.

The new management team at Nicolas Feuillatte has targeted the improvement of the brand’s reputation as a "prestige" Champagne, despite it now selling in record volumes.

Nicolas Feuillatte has announced plans to launch the champagne brand in India next year.

Julie Campos will replace Dominique Pierre as managing director of the Centre Vinicole Champagne Nicolas Feuillatte in 2015.

Champagne houses and supermarkets must take equal responsibility for overly discounted Champagne in the UK, according to Nicolas Feuillatte's commercial director.

Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.

Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook