Pubs across the UK will miss out on 14 million sales of pints this St Patrick’s Day due to lockdown closures, the British Beer & Pub Association has reported.
Diageo launches £1m fund to help cover bartenders' wages
Guinness producer Diageo has launched a £1m St Patrick’s Day fund to help bars pay their staff during these difficult times.
Cooley’s and Jameson ready for St Patrick’s Day
Beam Inc., the new owners of Cooley’s the Irish whiskey brand, says it has signaled its intent to build the Kilbeggan brand in the US by importing the largest case shipment ever of the blended whiskey for the St Patrick’s Day (March 17) celebrations this weekend.
Jameson goes global for St Patrick's Day
Irish Distillers has announced its St Patrick's Day plans for Jameson.
Bushmills to launch global comp’ on St Patrick’s day
Bushmills has announced that it will launch a global competition on St Patrick’s day, called Make it 2 Bushmills.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
