India to host Diageo competition
28 January, 2011
Diageo has announced a host city for the final of its World Class 2011 bartender competition. Delhi, India, will play host to the final of what has been dubbed “the Oscars of the industry”.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
