Chivas Regal 25 will be used in key markets outside France featuring the official partnership logo, and via a PR programme at the event.
Most recently Chivas Regal 25 was presented as a gift for nominees prior to the 2009 Academy Awards in Hollywood. The pinnacle of the Chivas Regal range was also the official Scotch partner of the Asprey Nominees Party on the eve of the BAFTAs in London earlier this year. In France, Chivas Brothers, in collaboration with l'Academie des César, has been organising the César Awards after-party since 2006.
