John Vasicek, brand owner and founder said: “Get Hot Tequila is a perfect vacation drink. It is new and exciting and will just add to the special vacation memories."
Get Hot Tequila ($34.95, 750-ml, 40%abv) launched in 2017 and is finished in Canadian Oak barrels for six months before being infused with habañero peppers.
“We wanted to get a certain flavor we knew consumers would like,” added Vasicek. “Get Hot relies on vertical relationship with a family-owned distillery to distill and barrel its 100% puro reposado, leveraging the distinct floral notes associated with the Los Altos region.”
Brooke Sinclair, CEO Velour Imports added: “It’s a compelling opportunity for Velour Imports because Get Hot Tequila is one of the hottest trends in tequila.”
