Constellation Brands part acquires The Real McCoy rum

10 January, 2018

Constellation Brands has acquired a minority stake in rum brand The Real McCoy, and will handle distribution for the brand throughout the United States, and provide assistance with marketing and operations.

The Real McCoy, a copper pot- distilled, American bourbon barrel aged rum, will continue to be managed by CEO, Bailey Pryor, and all distribution partners outside the United States will remain the same.

“We are excited about working with Constellation Brands because they clearly understand the marketplace and know how to build brands from the ground up, while maintaining product integrity,” said Pryor.
 
All senior executive positions in the company will remain the same with vice presidents Mac Jones, Abbi Miller and Linda Lofstrom holding greater focus on key account management and expansion into new states.

“This doesn’t change who we are or how we go to market. The collaboration with Constellation allows us to reach new consumers, expand distribution and grow brand awareness, all while maintaining the integrity of what The Real McCoy is all about,” said COO, John Esposito.

Constellation Brands’ Executive Vice President and Chief Operating Officer Bill Newlands, said: “The spirits category represents a significant growth opportunity for Constellation, and continued investments in artisan brands like The Real McCoy are part of our overall Total Beverage Alcohol strategy.”





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