The company has reported a 3.9% increase in sales for its cocktail bar group, with June sales up 6.3% following the announcement of its plans for regional investment worth £3.25m.
Dirty Martini’s Christmas 2017 bookings are also up 157% from the same time last year and plans to gain new acquisitions in Manchester, Leeds and Birmingham.
“We are encouraged to see such a strong sales uplift for H1 across all sites,” said Scott Matthews, CEO at Dirty Martini. “The performance across the existing portfolio is a clear signal of the strength of our brand and the commitment of our team”
The bar group currently operates eight sites across the UK in Bishopsgate, Covent Garden, Hanover Square, Islington, Monument, St Paul’s, Minories and Cardiff. Manchester is due to open later in the year, with Leeds and Birmingham also scheduled for late 2017.
