Concha y Toro launches new Casillero del Diablo label

02 May, 2017

Concha y Toro has released a new label design for its Casillero del Diablo Reserva range which is one of the UK’s top five selling wine brands.

The capsule of each bottle now features calligraphic script telling the legend of the devil’s cellar, and the label itself features an enhanced ‘Reserva’ and brand logo, as well as the latest version of the Concha y Toro logo and a new roundel monogram.

Marketing controller at Concha y Toro UK, Laura Thomas, said: “This is a timely and well executed brand refresh for the iconic ‘Reserva’ range.

“Casillero is Chile’s best-selling wine brand in the UK, and a top five wine brand in total still wine here. These design changes will enhance its premium nature and serve it well for future wine audiences keen to get to know the legend of the Devil’s Cellar.”

The sales value of the Casillero del Diablo Reserva range in the UK has increased by 16.6% in the last year, equaling £126.6 million.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

The effects of Covid-19 on 50 Best Bars

The World’s 50 Best Bars reflects travel restrictions and spotlights neighbourhood bars, says Nick Strangeway.

Instagram

Facebook