Rioja launches wine educators programme

27 February, 2017

The DOCa Rioja Control Board has launched an official Rioja Wine Educators programme worldwide.

Educators will receive certification after passing a theoretical course through: and practical training sessions including a trip to Rioja.

The initiative aims to recruit professionals with communication skills and an ability to influence major wine consuming countries to act as control board-approved educators.

The board will select candidates based on their CV. Candidates need to have at least two years’ professional experience in the wine trade in one of the following areas: communication, education, on trade, wine retail sales and wine distribution.

Those who are admitted must follow an educational programme approved by the DOCa Rioja, which includes an online course which is available in Spanish and English, a final paper and further training alongside other students during a stay in Rioja.

The goal is to develop future educators who will have competencies based on specific knowledge about Rioja wine and the region coupled with their own communication skills.

Educators will be able to organise training activities on their own or together with the control board, Rioja wineries and importers. Certificates are valid for four years – to renew them, the educators will have to meet certain requirements, including a minimum number of courses, for which they will be able to issue diplomas to their pupils endorsed by the board.

The programme has an e-mail address for further information.

Keywords: rioja

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

How bars must adapt to post-Covid industry

Nick Strangeway on how bars must addapt to a new and improved hospiality sector as we emerge from lockdown.