From the April 11 Cellar Trends will handle all sales, distribution and marketing for Underberg and Grasovka, joining the wider Underberg portfolio of Asbach, XuXu and Pitu which CT has distributed since 2013.
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UK distributor Cellar Trends has added the bitters brand Underberg and Grasovka Vodka to its portfolio.
From the April 11 Cellar Trends will handle all sales, distribution and marketing for Underberg and Grasovka, joining the wider Underberg portfolio of Asbach, XuXu and Pitu which CT has distributed since 2013.