From the April 11 Cellar Trends will handle all sales, distribution and marketing for Underberg and Grasovka, joining the wider Underberg portfolio of Asbach, XuXu and Pitu which CT has distributed since 2013.
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Cellar Trends gets Underberg and Grasovka
23 March, 2016
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UK distributor Cellar Trends has added the bitters brand Underberg and Grasovka Vodka to its portfolio.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
