Chivas Brothers unveils Ballantine's Hard Fired

04 November, 2015

Pernod Ricard-owned Chivas Brothers has launched Ballantine's Hard Fired, a blended Scotch created using a double cask charring process.  

Ballantine’s Hard Fired is bottled at 40% abv and will be available from November in Poland and France before rolling out globally in March 2016.

Peter Moore, Ballantine’s global brand director, said: “The double charring process naturally unlocks flavour, creating a whisky that stays true to our philosophy of craftsmanship, authenticity and outstanding flavour.”

Ballantine’s master blender Sandy Hyslop, added: "When charred, casks form a natural layer of caramelised wood sugars that react with whisky and a double char understandably intensifies this effect. The result is a smooth, creamy and subtly smoky Scotch whisky with tasting notes of sweet honey, soft red apples and tangy liquorice. This balanced flavour profile results in a premium whisky that sits well within the Ballantine’s family style while offering something new.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

STRANGER THOUGHTS: A place for members

The recent launch of Martinez members’ cocktail bar on Soho’s Greek Street struck a chord with me.

Instagram

Facebook