Beam Suntory simplifies its regional structure

27 April, 2015

Beam Suntory has announced that it will simplify its regional structure by merging its four operating regions into three.

The company will combine management of its Europe/Middle East/Africa and Asia Pacific businesses to create a larger international region.

The company’s South America business will become part of an expanded Americas region. This simplification will result in three regions – Americas, Japan and International – with more comparable scale and sales in the range of $1 billion or more each.

The new International Region will be led by Albert Baladi, president of Beam Suntory’s current EMEA region.

Baladi will be supported by managing directors of five geographic clusters: Oceania, Emerging Asia, Developed Europe, Emerging Europe & Middle East/Africa, and Global Travel Retail. Tim Hassett, president of Beam Suntory’s current North America region, will lead the expanded Americas region.

Beam Suntory chairman and CEO Matt Shattock said: “With the Beam Suntory integration largely behind us, we can now benefit from simplifying our regional structure.”

“Merging our EMEA and Asia Pacific businesses helps ensure our business is set up to win by being close to our customers and consumers, aligning with our long-term growth strategy, and creating opportunities for some of our best and brightest talent.

"We also see benefits from uniting all of our Latin America markets in the same region. We look forward to driving continued momentum in the marketplace with our three strong regions,” he said.

Separately,Nick Fink, president of the current Asia Pacific/South America (APSA) region, is leaving the company on May 8.

Shattock said: “We are happy for Nick and grateful for his numerous contributions to our success. He leaves a business in Asia Pacific/South America that is gaining momentum, and he has built an outstanding leadership team that will play an invaluable role in the new International region.”  

Keywords: spirits, beam suntory




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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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