Single grain "the third pillar of scotch"

10 February, 2015

William Grant & Sons believes the single grain category will join single malts and blends to become “the third pillar of scotch”.

Speaking to Drinks International, Kevin Abrook, the group’s global whisky specialist, said the company's single grain whisky, Girvan Patent Still, could emulate Glenfiddich which “started the single malt category in 1963” and subsequently rose to become the first million 9-litre case brand.

He added: “Would it not be great to see Girvan Patent Still become the first million-case single grain brand?”

Abrook reported the brand is now rolling out from the UK into the world’s other key single malt markets – the US, Taiwan, Scandinavia, France and Germany - and that the reaction from single malt enthusiasts has been positive.

Referring to other recent single grain launches, he said “you can’t build a category yourself, you need followers”, and added that though it is "early days for the brand", Girvan could lead the category. 

Keywords: single grain, Girvan

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.