The Icons of Whisky Independent Bottler of the Year is giving their Rare Old range of single malt and single grain scotch whiskies a packaging makeover, which, is hoped will give the brands a more distinctive feel.
Euan Shand of Duncan Taylor, said: “The majority of whiskies in this range are over 30 years old and the brief was to create a new image which reflects the quality and heritage of these fine whiskies.
“With such a diverse range from a variety of cask types, it became clear we needed packaging that worked harder at educating the consumer, while at the same time achieving shelf standout. We believe we have achieved this with the new two-tone box, which encases each bottle.”
The gift boxes will remain colour coded according to the region of origin as this has researched well amongst consumers across the globe.
Each bottle of this collection is individually identified with information detailing the distillery and region of origin, distillation date, cask number, cask strength, date bottled and individual bottle number from the limited number available in each cask. Bottlings are available in 700ml, 750ml and 50ml from £50.
