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Bowmore Islay Malt has launched a limited edition Black Rock Gift Pack for the festive season.
The single malt is named after the jaggy outcrop that is visible in the bay across from the distillery.
Black Rock Gift Pack will be available exclusively in selected Travel Retail & Duty Free retailers throughout Europe at an RRP of £44.99.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
