Cognac falls 6.7% in volume and 10.2% in value

12 September, 2014

The Bureau National Interprofessionnel du Cognac (BNIC) has announced shipments of cognac have fallen by 6.7% in volume and 10.2% in value from August 2013 - July 2014.

Total shipments of cognac for this period were 155.5million bottles, equivalent to 435,358 hectolitres of pure alcohol with a total market value of €2bn.

North America continues to post growth - 6% in volume and 3% in value. The US cemented its position as volume leader with a total of 51.4m bottles exported.

The decline in the Far East was reflected by a -20.9% decrease in volume and -19.1% in value. Despite this, 49.2m bottles – close to €1bn in value – was exported.

The European market showed signs of contraction with a -4.7% decline in volume and -11.7% in value. The total number of European exports stood at 41m bottles. Eastern Europe however, posted positive results with an increase of 4.4% in volume.

Shipments to Sub-Saharan Africa posted the most promising results with a 16.9% rise in volume and 20.1% in value – predominantly South Africa and Nigeria.

The VS quality category is on the rise, up 3.1% in volume and 1.8% in value, mainly a result of the enthusiasm for the category in the US.

Results from 2013/14 show an almost even distribution of exports between the main market zones: North America (36.4%); Far East (31.6%) and Europe (26.4%).

For further analysis, please see editor Christian Davis’ cognac feature in November’s edition of Drinks International

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.