The release coincides with the Hollywood company’s premier of Anchorman 2 this December, the main character of which is Ron Burgundy.
The Will Ferrell character is said to be a keen Scotch drinker, and according to the filmmakers, the Ron Burgundy Scotch brand will be prominent throughout the new movie.
Ron Burgundy Scotch is a blended whisky of 40% abv and is produced by Old St Andrews spirits company.
In the UK the brand will carry an RRP of £17.50-£18.00 and will initially have an off-trade focus. Ireland and Australia are also likely destinations for the whisky.
Christopher Tavener of Taverner & Associates UK – which represents the whisky brand – said: “The objective is to build a brand, but that will depend on its support and the continuity of the film.”
