Maxxium UK takes Snow Leopard's reins

04 July, 2013

Maxxium UK has added Snow Leopard vodka to its portfolio of brands.

Brand owner, Edrington, which holds a 50% share of Maxxium, acquired the spelt grain spirit in February 2013.

Maxxium UK managing director, Huw Pennell described the vodka as a “perfect strategic fit for Maxxium UK”. 

He said: “The success of our luxury portfolio has been a key driver for us and the opportunity continues to grow.”

Snow Leopard donates 15% of its profits to the Snow Leopard Trust and has raised more than $70,000 since its launch in 2006.

Snow Leopard founder and conservationist, Stephen Sparrow said: “We’ve come a long way in seven years and having these world class organisations behind the brand now will provide the momentum for Snow Leopard vodka to grow and play an instrumental part in the snow leopard’s survival in the wild.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

Instagram

Facebook