Maxxium UK takes Snow Leopard's reins

04 July, 2013

Maxxium UK has added Snow Leopard vodka to its portfolio of brands.

Brand owner, Edrington, which holds a 50% share of Maxxium, acquired the spelt grain spirit in February 2013.

Maxxium UK managing director, Huw Pennell described the vodka as a “perfect strategic fit for Maxxium UK”. 

He said: “The success of our luxury portfolio has been a key driver for us and the opportunity continues to grow.”

Snow Leopard donates 15% of its profits to the Snow Leopard Trust and has raised more than $70,000 since its launch in 2006.

Snow Leopard founder and conservationist, Stephen Sparrow said: “We’ve come a long way in seven years and having these world class organisations behind the brand now will provide the momentum for Snow Leopard vodka to grow and play an instrumental part in the snow leopard’s survival in the wild.”





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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