The DOCa Rioja says the investment will be focused on Spain, United Kingdom, Germany, United States, Switzerland, Mexico and China.
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Rioja to spend eight million Euros on promotion
12 April, 2013
The generic body representing the famous Rioja win-producing region in north west Spain has announced that it is to spend 8 million Euros on promoting its wines this year.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
