Jubilee celebrations lift gin and sparking sales

12 September, 2012

The Wine and Spirit Trade Association says gin and sparkling wine sales increased in the UK during the run up to the Queen’s Diamond Jubilee celebrations.

According to the latest WSTA market report gin and sparkling wine sales increased by 2% and 5% in the off trade, as total alcohol sales declined by 1%. Champagne in the on trade increased by 10% in the last twelve weeks of the period.

The generic body for the UK wine and spirits sector’s market report takes its data from Nielsen (off trade data to end July 2012), CGA Strategy (on trade data to July 7, 2012) and the Wilson Drinks Report.

The detailed data reveals that:
* Sales of gin increased by 2% in volume and 8% in value in the off trade in the twelve months to July 2012
* Off-trade sales of sparkling wine increased by 5% in the last year and 12% in the last twelve weeks;
* In the last year, alcohol sales decreased by 1% in shops and 3% in bars and restaurants;
* Sales of champagne increased by 10% in bars and restaurants in the last twelve weeks;
* Sales of wines more than £5 now represent over 33% of total wine sold in volume in the off trade.

WSTA Chief Executive Miles Beale said: “The mood of the nation has been very positive over the summer thanks to the Royal Jubilee and the build-up to the Olympics, so it’s perhaps not surprising to see an increase in sales of those products associated with celebration.

“Even though overall alcohol sales are declining, some categories are showing encouraging signs of recovery which is good news for the trade.”

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