Pernod confirms talks to gain 100% of Korean company

25 May, 2012

Pernod Ricard has confirmed that it is in discussion with the Korean company Hite Jinro to buy its 30% stake in Pernod Ricard Korea Imperial.

A statement from the Paris-headquartered firm said: "Nothing has been decided to date. If detailed confirmation on the buyout or related matters is made in the future, Pernod Ricard will disclose such fact when confirmed."

Pernod Ricard currently owns 70% of Pernod Ricard Korea Imperial, owner of the Imperial brand, a popular local whisky in the Korean market.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook