Foster's to launch sparkling rosé

06 May, 2010

Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.

The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.

The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.

Neil Barker, UK commercial director for Foster’s EMEA said: “We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period.”

Wolf Blass sparkling brut is a blend of Pinot Noir (61%) and Chardonnay (39%), and Wolf Blass sparkling rosé is a blend of Pinot Noir (53%), Chardonnay (43%), Shiraz (3%) and Pinot Meunier (1%).  Both wines are vintage releases and are brut in style with less than 12 g/l of sugar.

If you’re going to LIWF, you can try the new wine at the Foster’s stand (L42).





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