Brands Report 2015: Rum

07 January, 2015

You could flip a coin – each year since we’ve been polling the world’s best bars, the champion rum has beeneither Havana Club or Bacardi. 

Gin's the thing and it's a boutique bar brand that has got bartenders around the world all fired up.

Mixability is helping the Spanish-style spirit to a renaissance. Lucy Britner explores the background

Dark Rum

07 June, 2013

Rum is known for its sunny disposition, but now is revealing hidden depths. Jaq Bayles gets in touch with its serious side

Diageo has not enquired about increasing its stake in Zacapa, the Guatemalan rum brand of which it owns a 50% share, Drinks International has been told.

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.

Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.

Diageo has initiated discussions to take over 50% of Guatemalan rum brand Zacapa.

Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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