Africa: Diageo completes US$60m brewery acquisition
26 October, 2010
East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
