Africa: Diageo completes US$60m brewery acquisition

26 October, 2010

East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.

SBL is a major brewer and distributor of beverages in Tanzania and produces a portfolio of beer and non-alcoholic products, including its flagship premium Serengeti lager. The combined EABL / SBL portfolio accounts for approximately 28% of the Tanzanian branded beer sector.

The statement concluded: “SBL will form an integral part of EABL’s East African supply footprint providing additional capacity to Kenya and Uganda.”





Comment

Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

Events

Facebook

Twitter