East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.

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Sandy Hyslop

The vision behind Crystalgold

In late 2025, Drinks International editor Shay Waterworth questioned the launch of Chivas Regal’s Crystalgold.

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