on 09 August, 2011

Consider terroir. I have. It’s a rather haughty unit of French vernacular (which is a haughty way of saying ‘word’) that describes the characteristics geography, soil and climate can bestow upon crops – usually vines. Of course, the word has reach and relevance beyond wine... 

Altia has signed an agreement to acquire cognac brand Renault from Pernod Ricard for a cash consideration of €10m.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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