Beam sells German brands to Henkell
28 July, 2010
Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced plans to divest three of its German-market local brands. Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy are to be sold to Henkell & Co, the second largest distributor of wine and spirits in Germany.
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Ben Branson
Ben Branson: How to brand non-alc spirits
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