David Gosnell, the executive chairman of Bushmills Irish Whiskey, has been awarded the OBE (Officer of the Order of the British Empire), in the Queen’s Birthday 2018 Honours List. 

Maker’s Mark has won a trademark infringement case against Cuervo tequila. A judgment has confirmed that the whiskey’s free-form red wax seal coating is a well-known and valid trademark.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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